{"title":"Herman's Amazing","description":"\u003cp\u003eBold colour, zero compromise. \u003cstrong\u003eHerman’s Amazing\u003c\/strong\u003e is a cult-favourite Finnish hair brand loved by colorists and DIY enthusiasts alike — delivering vivid, long-lasting semi-permanent colour and professional-grade bleach kits that make the whole process easier.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense vivid, UV-reactive and dreamy pastel shades\u003c\/li\u003e\n\u003cli\u003eConditions while it colours — your hair will thank you\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free formula\u003c\/li\u003e\n\u003cli\u003eNo developer needed for the colour — easy, damage-free DIY application\u003c\/li\u003e\n\u003cli\u003eProfessional bleach kits in 3%, 6% and 9% for every lift level\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEverything you need to go from roots to radiant — in one place.\u003c\/p\u003e","products":[{"product_id":"wanda-copper-direct-hair-color-2","title":"Wanda Copper Direct Hair Color","description":"\u003cp\u003eWanda Copper is a stunning and lively hair color that boasts a rich and radiant golden copper hue.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eALL OF OUR HAIR COLORS ARE:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSemi-permanent\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eUltra-creamy conditioner based\u003c\/li\u003e\n\u003cli\u003eWithout harsh chemicals, such as ammonia or hydrogen peroxide\u003c\/li\u003e\n\u003cli\u003eMixable \u0026amp; DIY-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePREPARING:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReduce heating tools in the week before bleaching. 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Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense neon orange hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMAINTAINING:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAllow at least 24 hours before your first shampoo\u003c\/li\u003e\n\u003cli\u003eWash your hair with cool or lukewarm water to minimize the fading process. 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