{"title":"Pastel Colors","description":"\u003cp\u003eExplore our dreamy range of pastel hair dyes — soft, vibrant and long-lasting semi-permanent colors designed for bold self-expression. From baby pink and lavender to mint and peach, our pastel shades are formulated to condition as they color, leaving hair silky and beautifully tinted.\u003c\/p\u003e","products":[{"product_id":"vicky-violet-direct-hair-color","title":"Vicky Violet Direct Hair Color","description":"\u003cp\u003eVicky Violet is a cool-violet pastel that is built upon a pale silver and will make any hairstyle feel ultra-modern.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEXCITING UPDATE: New \u0026amp; Improved Formula of Vicky Violet!\u003c\/strong\u003e\u003cbr\u003eWe're excited to unveil Vicky Violet's enhanced formula — now more intensely violet than before. 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Embrace this elegant light color for a touch of timeless charm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eALL OF OUR HAIR COLORS ARE:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSemi-permanent\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eUltra-creamy conditioner based\u003c\/li\u003e\n\u003cli\u003eWithout harsh chemicals, such as ammonia or hydrogen peroxide\u003c\/li\u003e\n\u003cli\u003eMixable \u0026amp; DIY-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePREPARING:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy.\u003c\/p\u003e\u003cp\u003eFor best results, bleach your hair to level 9-10 blonde with our Herman's Amazing Bleach Kit.\u003c\/p\u003e\u003cp\u003eIf your hair is too yellow after bleaching, use our No Yellow Shampoo or No Yellow Mask to neutralize the yellow into white. Apply and leave it in for 1-3 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUSING:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply a thick layer of Rosie Gold hair dye on towel-dry, unconditioned hair and leave it in for 90-120 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense apricot hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMAINTAINING:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAllow at least 24 hours before your first shampoo\u003c\/li\u003e\n\u003cli\u003eWash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting.\u003c\/li\u003e\n\u003cli\u003eUse our Sulfate-Free Shampoo or Orchid Complex Shampoo for washing.\u003c\/li\u003e\n\u003cli\u003eYou can store the leftover color or mix it with your conditioner for a regular touch-up.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eTIPS \u0026amp; TRICKS:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVisit our How To Use - page for detailed instructions.\u003c\/li\u003e\n\u003cli\u003eRosie Gold shows up best on level 10 blonde hair. It will most likely just add a light rose tint to medium blonde hair (level 7-8).\u003c\/li\u003e\n\u003cli\u003eIf you want to change up your pastel looks often, Rosie Gold is a good one to start with.\u003c\/li\u003e\n\u003cli\u003eOur lighter colors tend to be easier to fade from the hair.\u003c\/li\u003e\n\u003cli\u003eCheck out our other pastel shades here.\u003c\/li\u003e\n\u003cli\u003eWant more tips? 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