{"title":"Soft Grey","description":"\u003cp\u003eSoft Grey is the whisper in a world of shouts. A delicate, muted tone with cool undertones that sits effortlessly between silver and ash — perfect for those who want grey without the edge.\u003c\/p\u003e\u003cp\u003eDreamy on its own or blended with pastels and whites, this shade is a go-to for soft, ethereal looks that still turn heads. Formulated with Scene Kitten's semi-permanent color technology for a finish that's as gentle on your hair as it looks.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSubtle UV-reactive shimmer under blacklight\u003c\/li\u003e\n\u003cli\u003eLightweight formula that conditions while it colors\u003c\/li\u003e\n\u003cli\u003eFades softly and evenly — no patchy or brassy tones\u003c\/li\u003e\n\u003cli\u003ePerfect for blending with lilac, silver, or icy blue\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"gilda-grey-direct-hair-color","title":"Gilda Grey Direct Hair Color","description":"\u003cp\u003eGilda Grey is a sleek and soft light gray hair dye, offering a sophisticated and chic shade for your hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eALL OF OUR HAIR COLORS ARE:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSemi-permanent\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eUltra-creamy conditioner based\u003c\/li\u003e\n\u003cli\u003eWithout harsh chemicals, such as ammonia or hydrogen peroxide\u003c\/li\u003e\n\u003cli\u003eMixable \u0026amp; DIY-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePREPARING:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy.\u003c\/p\u003e\u003cp\u003eFor best results, bleach your hair to level 9-10 blonde with our Herman's Amazing Bleach Kit. Natural gray hair also needs to be bleached before coloring, otherwise, the color won't attach to your naturally gray hair.\u003c\/p\u003e\u003cp\u003eIf your hair is too yellow after bleaching, use our No Yellow Shampoo or No Yellow Mask to neutralize the yellow into white. Apply and leave it in for 1-3 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUSING:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply a thick layer of Gilda Grey hair dye on towel-dry, unconditioned hair and leave it in for 90-120 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense light grey hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMAINTAINING:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAllow at least 24 hours before your first shampoo\u003c\/li\u003e\n\u003cli\u003eWash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting.\u003c\/li\u003e\n\u003cli\u003eUse our Sulfate-Free Shampoo or Orchid Complex Shampoo for washing.\u003c\/li\u003e\n\u003cli\u003eYou can store the leftover color or mix it with your conditioner for a regular touch-up.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eTIPS \u0026amp; TRICKS:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVisit our How To Use - page for detailed instructions.\u003c\/li\u003e\n\u003cli\u003eGilda Grey shows up best on level 10 blonde hair.\u003c\/li\u003e\n\u003cli\u003eAny yellow undertone can give your hair a greenish or brownish tint.\u003c\/li\u003e\n\u003cli\u003eWant more tips? Email info@hermanshaircolor.com and ask our expert!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIncludes 115ml of color.\u003c\/p\u003e\u003cp\u003eShelf life: unopened 36 months, opened 12 months.\u003c\/p\u003e\u003cp\u003eIngredients: Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, Methylparaben, Basic Blue 99, Ethylparaben, Butylparaben, Acid Violet 43, Basic Brown 16, Basic Red 76, Basic Yellow 57, Propylparaben.\u003c\/p\u003e","brand":"Herman's Amazing","offers":[{"title":"Default Title","offer_id":57430454763851,"sku":null,"price":144.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/9330\/8491\/files\/AA9F7BCD-007D-4573-A9A4-36200D66A60A.webp?v=1779756970"}],"url":"https:\/\/www.scenekitten.com\/de\/collections\/soft-grey.oembed","provider":"Scene Kitten","version":"1.0","type":"link"}