{"product_id":"rosemary-mauve-direct-hair-color","title":"Rosemary Mauve Direct Hair Color","description":"\u003cp\u003eRosemary Mauve is smoky lilac, which coolness makes it the most mystical dye yet.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis shade can be used to create two different color results depending on the application method and processing time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a \u003cstrong\u003esofter, smokier and more diffused result\u003c\/strong\u003e, leave the color on for a shorter processing time (max. 20–30 minutes) and apply just enough product to fully saturate the hair.\u003c\/li\u003e\n\u003cli\u003eFor a \u003cstrong\u003edeep, intense lilac tone\u003c\/strong\u003e, leave the color on for 30–60 minutes and apply the product very generously throughout the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eALL OF OUR HAIR COLORS ARE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSemi-permanent\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eUltra-creamy conditioner based\u003c\/li\u003e\n\u003cli\u003eWithout harsh chemicals, such as ammonia or hydrogen peroxide\u003c\/li\u003e\n\u003cli\u003eMixable \u0026amp; DIY-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARING:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eReduce heating tools in the week before bleaching. Wash your hair with deep cleansing shampoo before coloring and avoid conditioner or any other hair care products. This will promote better color adherence and seamless blending with your natural hair, resulting in longer-lasting vibrancy.\u003c\/p\u003e\n\u003cp\u003eFor best results, bleach your hair to level 8-10 blonde with our \u003ca href=\"https:\/\/hermanshaircolor.fi\/en\/collections\/bleach-kits\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eHerman's Amazing Bleach Kit\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIf your hair is too yellow after bleaching, use our \u003ca href=\"https:\/\/hermanshaircolor.fi\/en\/collections\/haircare\/products\/no-yellow-shampoo\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eNo Yellow Shampoo\u003c\/a\u003e or \u003ca href=\"https:\/\/hermanshaircolor.fi\/en\/collections\/haircare\/products\/no-yellow-mask\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eNo Yellow Mask\u003c\/a\u003e to neutralize the yellow into white. Apply and leave it in for 1-3 minutes. That is important for violet hair colors so the yellowness won't turn the violet into brown or ashy brown.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSING:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eApply a thick layer of Rosemary Mauve hair dye on towel-dry, unconditioned hair and leave it in for 60 - 90 minutes. For longer lasting results leave the color for 2+ hours or even overnight. Our hair colors are conditioner-based, so they nourish your hair like a deep conditioner while you color. Rinse with lukewarm water and enjoy your intense lilac hair color, that will last from few weeks to several months, depending on the chosen shade, base and condition of the hair, duration of the color and hair care routine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMAINTAINING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAllow at least 24 hours before your first shampoo\u003c\/li\u003e\n\u003cli\u003eWash your hair with cool or lukewarm water to minimize the fading process. Reduce hair washing days to extend color lasting.\u003c\/li\u003e\n\u003cli\u003eUse our \u003ca href=\"https:\/\/hermanshaircolor.fi\/en\/collections\/haircare\/products\/sulfate-free-shampoo\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSulfate-Free Shampoo\u003c\/a\u003e or \u003ca href=\"https:\/\/hermanshaircolor.fi\/en\/collections\/haircare\/products\/orchid-complex-shampoohttps:\/\/hermanshaircolor.fi\/en\/collections\/haircare\/products\/orchid-complex-shampoo\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eOrchid Complex Shampoo\u003c\/a\u003efor washing.\u003c\/li\u003e\n\u003cli\u003eYou can store the leftover color or mix it with your conditioner for a regular touch-up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS \u0026amp; TRICKS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVisit our \u003ca href=\"https:\/\/hermanshaircolor.fi\/en\/pages\/how-to-use\" target=\"_blank\"\u003eHow To Use\u003c\/a\u003e - page for detailed instructions.\u003c\/li\u003e\n\u003cli\u003eAlthough you should pre-lighten to a level 10 platinum blonde for truest results, this shade works great from levels 8+.\u003c\/li\u003e\n\u003cli\u003eRosemary gives different results depending on the processing time - learn more \u003ca href=\"https:\/\/hermanshaircolor.com\/en\/blogs\/news\/why-direct-hair-dye-processing-time-matters\" title=\"Why direct dye processing time matters?\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Herman's Amazing","offers":[{"title":"Default Title","offer_id":57508745904459,"sku":"6438278930394","price":155.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/9330\/8491\/files\/ROSEMARY-FEMALE-WITHOUT-TEXT-2022_png_90be0924-e903-4dd9-ba30-336b9314cdd1.webp?v=1780578279","url":"https:\/\/www.scenekitten.com\/products\/rosemary-mauve-direct-hair-color","provider":"Scene Kitten","version":"1.0","type":"link"}