{"product_id":"dramatic-purple-hair-dye-vegan-cruelty-free","title":"Dramatic Purple Hair Dye - Vegan, cruelty-free","description":"• Semi-permanent hair dye.\n• DIY friendly, professional quality.\n• Vegan, cruelty-free and locally produced in the Netherlands.\n• Hydrating + nourishing.\n• No harsh chemicals - peroxide, PPD, ammonia.\n• Pre-lighten your hair with Attitude Ghosted to achieve the best results.\n• Do a patch + strand test before colouring.\n• To keep your color as long as possible, use Holyplex hair care.\n\nDramatic purple is for those who aren't afraid to be a bit extra! Dial up the drama with this deep, warm-toned purple. Dramatic is a versatile purple that takes well on a larger range of hair colours, from platinum to light brown, showing more vibrantly on lighter hair and giving a coloured tint to darker bases. For the longevity of the colour however, we always recommend applying it to pre-lightened hair.\n\nGet creative - you can mix Dramatic with the cool-toned Playful to create the purple ombre of your dreams, or create a beautiful pastel lilac by mixing with Sensitive white mixer!\n\nEAN: 8720726538176","brand":"Attitude Hair Dye","offers":[{"title":"Standard - 4.6 oz","offer_id":57464105697611,"sku":"666028004","price":139.99,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/9330\/8491\/files\/97b5813a234dd80a181abf059b4a3f28025c2fa247b67fa0c9a8398fa021e4c6.jpg?v=1780016379","url":"https:\/\/www.scenekitten.com\/sv\/products\/dramatic-purple-hair-dye-vegan-cruelty-free","provider":"Scene Kitten","version":"1.0","type":"link"}